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iWatchDog Webmasters Info Logo- Assuring Greater Safety and Security

 

Self-rating your web site with an ICCS™ Certified rating system, can help safeguard the future of your web site as well as your business. It serves as a sign of your participation in an effort to preserve the freedom of the Internet.

Self-rating using a PICS Rating System is the most open and democratic basis for content filtering. From a webmaster's point of view, self-rating is the only way to communicate a detailed description of the content on offer directly to filtering software. From a user's point of view, PICS allows you to define precisely what types of labelled content you do and do not want to be allowed.

When self-rating is combined with other filtering technologies, such as artificial intelligence and large databases of websites, the end result is a robust solution that can be tailored to your needs, whatever your values.


 

Rating The Content Of a Web Site

The process is very simple in rating the content of a website:

  1. Go to the SafeSurf™ or ICRA™ web site, and fill out the form to "Rate Your Website"

  2. Follow the instructions, but BEFORE you generate your label(s) for your web site, read the Terms and Conditions under which the labeling system you have chosen, creates content rating.

  3. Once you generate a rating/label for your website/pages, you will receive an eMail, which has what is called a "META TAG" in it which you must place in your header of your web pages. This information must be placed between the <HEAD> and </HEAD> tags in your HTML code of your pages.

  4. (OPTIONAL) Go to http://www.csisafesites.com, follow the directions, and submit your web site for inclusion in the search engine.  Your web pages will be checked to ensure you have inserted the code you were sent in the eMail properly into your web pages. 

    Once it is confirmed your rating/label has been placed correctly, you will be sent another eMail which has another META TAG of info which validates the content of the web site is consistent with the rating/label you have in your web site code.

  5. You will also have instructions to select an image which represents that your web site is now ICCS Certified. Follow the instructions and place the image(s) as stated in the eMail.
  6. Link the image to iWatchDog.org. If you are using a CSI logo as well, link it to http://www.childsafe.com.

IMPORTANT NOTE:

If your web site is oriented to kids under the age of 13 or collects information from a child who is 13 years of age or younger; a privacy statement is now a mandatory feature of a web site in accordance with FTC and EU regulations.

PICS Rating Background

The Platform for Internet Content Selection (PICS) is a World Wide Web Consortium (W3C) group chartered to define a standard for the creation of rating systems and rating information. PICS is the open W3C standard for solving the problem of minors accessing adult content on the Internet. It is written for HTML authors who want to support PICS ratings on their site, and also for programmers who are developing Web authoring or viewing tools and applications. 

How The System Works

The PICS system has two types of components: rating systems and rating labels. A rating system defines the criteria for how content is rated. PICS has created a meta-language for defining the different rating categories and values. For example, the Motion Picture Association of America (MPAA) rating system has one category with five values: G, PG, PG-13, R, and NC-17. Using the PICS specification, rating systems with multiple categories can be defined.

The rating label is the actual rating information. The label can appear on a Web page as part of the HTML content, on a third-party Web site, or anywhere else that a particular client application "knows" to look for them. Each item of content that is rated has its own label. PICS has defined the syntax for these rating labels, as well as extensions to many Internet protocols to support labels.

The PICS system works by matching labels to their associated systems. The client software, either part of the browser or a separate application, allows parents to decide what levels of content to allow their children to see for each rating system. Then, as the child uses the PICS-aware browser or application, the browser finds the rating labels for the content and checks against the values the parent has set by calling a function in the Internet Ratings API. If the content rating is higher than the child is allowed to view, the content is not displayed.

In Essence, ICCS™ Certification Delivers Assurance

We have covered a mass of information here which will take some time to truly grasp, but it is easy to see the benefit of it all. In essence, ICCS™ Certification is in a class all it's own and provides the assurance of safety and security that no other certification can provide. It is simple, effective, and provides added value to web sites, products, and services.




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